The fashion market today is changing so fast. Women don't just want good looking clothes anymore, they want pieces that actually fits into their daily lives and values. At Cosreena, we always focused on bringing international standard and trends to India, but doing it in a modest fashion way. We know our customers believe in modest wear, but they also love to carry fashion confidently.
When we launched our very first collection, it was a beautiful experience. We loved seeing how you styled our pieces and supported our vision. But honestly, the biggest win for us was the feedbacks we recieved from you all. We didn't want to just be another brand that only sells clothes; we really wanted to learn and grow with our followers.
We listened closely to what you had to say. Most of the feedback pointed towards a few core needs: you wanted good comfortable fabric, highly stylish designs, and a price tag that is pocket friendly.
We took this to heart. For our 2nd collection, which we proudly named The Bloom Edit, we went back to the drawing board. We worked really hard with our tailors and karigars to figure out the best cuts and fits. The main goal was simple: how to make these dresses comfortable for the harsh summers of india, without losing that elegant look.
The biggest challenge was sourcing the right material. We literally researched and hunted down more than 30+ fabric suppliers and manufacturers. It took a lot of time, but finally, we found the perfect fabrics. Whether it's our breathable cotton tops, the playful polka dot collection, or our classic satin lace combos, we made sure the material is comfortable, very good in quality, but also keep the overall cost pocket-friendly for our customers. We added some beautiful poppy colors and stylish asymmetrical designs that are perfect for the season.
You might also notice something different about our website photos this time. We decided to keep the pictures as natural as possible. In fact, most of the collection was just clicked from phones! Now, it took a lot of willpower to convince our founder, who happens to be a professional filmmaker, to put down the fancy cinema cameras, but we did this on purpose. We want you to see the true colors and textures exactly how they look in real life, without heavy studio lighting deceiving you.
The Bloom Edit is a result of us listening to you. We are so excited for you to try it out and experience the comfort yourself.